About 24 The Planet
24 The Planet is a global fundraising movement built around one simple challenge: walking 24 miles to regreen the planet. In cities around the world, people come together to take on the same distance, raise funds and create awareness for the restoration of dry and degraded land in Africa. What started as an ambitious idea has grown into an international movement built around action, connection and measurable impact.
Our Mission
Our mission is simple: bring people together to walk 24 miles and turn every mile into positive impact for the planet. Through our walks, we raise funds and awareness for the restoration of degraded landscapes in Africa. Every participant takes on the same challenge, and every donation contributes to bringing back vegetation, biodiversity and healthier ecosystems. One distance, different cities, one shared mission.
How It All Started
24 The Planet started with one ambitious challenge. Founder Adriaan Kolff committed to walking nonstop for 24 hours to raise funds and awareness for climate action. Together with three friends, that challenge grew into 24 The Planet. Since then, hundreds of people have joined the movement and helped raise significant funds to regreen our planet. Today, 24 The Planet has evolved into a new format: one 24-mile walk, taking place in cities around the world.
The Walk
Every 24 The Planet event is built around the same challenge: walking 24 miles through a city. It is not a race. It is about taking on a meaningful distance together, experiencing the city in a new way and raising funds for the planet along the way. What starts as a physical challenge quickly becomes something bigger: a shared experience built around purpose, perseverance and connection.
Mini Events
The 24 miles are about much more than getting from start to finish. Along the route, we create moments that bring people together and keep the energy high. Music, activations, food, places to recharge and support from friends and family all become part of the experience. Every city brings its own character. The challenge remains the same.
Social Challenge
Walking 24 miles creates time and space for real connection. Conversations get longer, strangers become walking partners and teams start pulling each other forward. There will be moments when the distance feels easy and moments when it does not. That shared challenge is what turns 24 The Planet into more than just a walk.
The Cause
All proceeds from 24 The Planet support the work of Justdiggit, an organisation on a mission to regreen Africa. Together with local communities and partners, Justdiggit restores dry and degraded landscapes using proven nature-based solutions. Bringing back vegetation improves biodiversity, retains water, supports local communities and helps cool down the planet. Every mile we walk helps bring nature back.
Our Impact
Since its inception in 2021, 24 The Planet has grown exponentially, increasing by thirteenfold. What started with a small group of people taking on an extreme challenge has grown into an international community of walkers, supporters, partners and donors. Together, we have raised hundreds of thousands for regreening projects in Africa and shown what can happen when personal challenge becomes collective action. And we are only getting started.
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Ready for the challenge of (y)our lifetime?
It is time to challenge yourself and make a real impact. Join a growing community of changemakers taking steps for a greener planet. Whether you are walking for personal achievement, for the people around you, or for the planet itself, this is your moment to step up. Stop talking and start walking! Got any questions? Our FAQ might have the answers you’re looking for, or feel free to drop us an email.
Our Partners
